Site Analysis
At AdvantEdge our goal is to help you increase your website's effectiveness and minimize your maintenance costs. If you have a website in the planning stages, we can evaluate its design, navigational strategy, layout, and directory structure. If you have an existing site, we can also analyze activity logs and help you make sense out of mountains of data.
Custom / Dynamic Tracking
Standard Web server logging is a great first start for monitoring the activity of your website. Many sites, however, can benefit from additional data collected using scripts built into the page. With such scripts you can gather information such as which banners are displayed and clicked, which external links are most active, how visitors interact with a specific page, and how an individual visitor travels through the site. Results from such activity can even be implemented dynamically to alter the display of optional content.
Interface / Usability
It looks nice, but does it work? Websites don't come with an instruction manual. Each visitor coming to the site for the first time has to learn the navigation cues and site organization using intuition and observation. That means that visitors must rapidly assimilate the navigation method and site organization, to find the information for which they are searching or the information that you think is most important for them to have.